Schedule

March 31, 2011

Kaufmann Concert Hall at the 92nd Street Y

11:05am - 12:05pm

Make the Internet Work for You (Presented by Bandzoogle)
It's easy to get overwhelmed with all of the online resources available for music creators these days. The goal of this panel is to help you make sense of it. Internet veterans from different backgrounds will outline simple, proven strategies for each stage of your "fan lifecycle": getting exposure, engaging new fans and converting fans into buyers and loyal supporters. We'll look at the tools at your disposal (mailing lists, websites, social networks and other online services) and how you can use them effectively to reach your goals.

Moderator: Chris Vinson - Founder, CEO – Bandzoogle
Ariel Hyatt - Founder – Ariel Publicity & Cyber PR
Jeff Price - Founder, CEO, President - TuneCore
Adam Taylor – Songwriter - Play the Piano Drunk

12:05pm - 1:05pm

Lunch/Exhibit Break/Demos

How Does HFA Benefit Songwriters (Presented by HFA)
Not sure what Harry Fox Agency does? Join Adam Tully and David Schneider, talented musicians and members of HFA's Publisher Services team for an overview of how affiliating with the nation's leading music rights organization can benefit you, the songwriter. They will also talk about Songfile, the trailblazing online tool that makes licensing cover songs fast and easy. Adam and David will be on hand to answer questions to help you navigate the ever-changing music landscape.

1:05pm - 2:20pm

The Sound of Success: Creative Careers in Music
Whether you write pop songs, hip hop or symphonies, understanding the business of your music can play as important a role in your success as inspiration and talent. Hear how these superstar songwriters and composers, some of the most successful, energetic and interesting working today, struck the right balance between the creativity, craft and the business of being a music creator.

Moderator: Sue Drew - VP, Membership, Pop/Rock - ASCAP
Kerry "Krucial" Brothers - Producer, Songwriter - "Unthinkable (I'm Ready)," "No One"
David Lang - Pulitzer Prize-winning Composer, Co-Founder - Bang on a Can
Maria Schneider - Composer - Cerulian Skies, Concert in the Garden, Evanescence
Gregg Wattenberg - Producer, Songwriter - "Hey, Soul Sister," "It's Not Over"

2:25pm - 3:35pm

The Path To Placements: Music in Film, TV and Advertising
From production music companies to music placement representatives, songwriters and composers need help when they are looking to license their music to film, television and advertising. On this panel, a top music supervisor will explain where they go to look for music, and several leading companies that represent music for placement will discuss what placement opportunities are available and the best strategies for getting your music heard and placed.

Moderator: Alex Steyermark - Director (One Last Thing, Prey For Rock & Roll, Losers Take All;), Music Supervisor (Malcolm X, The Ice Storm, Hedwig and the Angry Inch)
Jim Black - Founder/President Clearsongs, Music Supervisor (Film: Black Swan, The Wrestler, The Wackness; TV: Treme, Entourage, How To Make It In America)
Tom Eaton - Vice President of Music for Advertising - Universal Music Publishing Group
Stewart Winter - Composer, Co-Founder/CEO VideoHelper (composer: Nightline theme/ABC; CSI, Modern Family, Walking Dead Promos; Inception, Transformers trailers; VideoHelper placements include: CSI/CBS, Chuck/NBC, No Country For Old Men trailer)
Jared Gutstadt, Composer, Co-Founder/CEO JinglePunks (composer: Pawn Stars, American Pickers, Real Housewives of Atlanta; JinglePunks placements: Entourage/HBO, 90210/CW, Jackass 3D/film)

3:35pm - 4:10pm

Exhibit Break/Demos

MasterWriter Demonstration
Best of Show Winner at MacWorld Expo and recipient of rave reviews in every major music magazine, MasterWriter is the most powerful suite of songwriting tools ever assembled in one program. MasterWriter is used by some of the world's most successful songwriters, Gwen Stefani, Rob Thomas, Babyface Edmonds, Kenny Loggins, Jimmy Webb, and Carole Bayer Sager. MasterWriter will take your songwriting to a new level. Witness this during the demo conducted by songwriter and founder, Barry DeVorzon. On-site discount offered plus a chance to win a free copy by attending.

4:10pm - 5:20pm

Master Session: Stargate & Sandy Vee
Through ingenious combinations of R&B, pop and Hip Hop influences, Grammy-winning Norwegian songwriting-production team Stargate, Mikkel Eriksen and Tor Hermansen, have crafted massive hits for some of today's biggest artists. They are a constant fixture on the charts, from Katy Perry's "Firework" to Beyoncé's "Irreplaceable" to Rihanna's "Only Girl (In the World,)" "Unfaithful," "Hate That I Love You," "Take a Bow" and "Please Don't Stop the Music" to Ne-Yo's "So Sick," "Sexy Love," "Closer" and "Miss Independent," as well as hits for Lionel Richie and Shakira. The duo recently teamed up with Jay-Z to launch the record label StarRoc, proving that these musical impresarios know their way around the business of music as well. Both Tor and Mikkel are instrumentalists, and the solid musical core they give each of their tracks is the key to the song's durability. Adding to that killer beats and a great melody, they work with each artist to fine-tune the perfect showcase for the artist's talents and strengths.

The work of Sandy Vee is all over the epic choruses of today's biggest pop hits. In his native France, Sandy worked with fellow hit-making producer David Guetta on his One Love album, but most recently here in the U.S. Sandy, along with co-writers Stargate, won the Grammy for "Only Girl (In the World.)" And tracks he's worked on are taking up residence all over the charts, like Pitbull's "Hey Baby (Drop It To The Floor)" featuring T-Pain and Taio Cruz's "Higher" featuring Travie McCoy. In addition, Sandy's list of collaborators includes Kylie Minogue, Enrique Iglesias, Mike Posner and Ne-Yo.

In this special Master Session, producer/mixer and collaborator Sandy Vee will join Tor and Mikkel to share the inspiration and craft behind their biggest hits, breaking down how they take a song from idea to the studio to the top of the charts.

Moderator: Nicole George - VP, Membership, Rhythm & Soul - ASCAP